The Original Freddo Index

One small frog.
One big price rise.

What would a Freddo cost if it had followed inflation?
We did the maths. You might want to sit down.

The long view

The trajectory of tragedy.

Thirty years of “weren’t these 10p?”

Price range

32–50p

18g · October 2026 snapshot

Approximate history · 2026 checked average If it followed inflation

2026 uses the 4-supermarket average. Tap a bar or use ← → to explore.

Prices in pence · 10p starting point

2026

The checked 4-supermarket average is 40.5p. If it had followed inflation from 1995, it would be 21.4p. 19.1p above the inflation-only price.

View the numbers
Approximate historical Freddo prices; 2026 uses the checked supermarket average. Inflation is a hypothetical benchmark.
YearFreddo priceFollowing inflationDifferenceCPI period
199510p10.0p0.0p1995 annual average
199610p10.2p-0.2p1996 annual average
199710p10.4p-0.4p1997 annual average
199810p10.6p-0.6p1998 annual average
199910p10.7p-0.7p1999 annual average
200010p10.8p-0.8p2000 annual average
200110p11.0p-1.0p2001 annual average
200210p11.1p-1.1p2002 annual average
200310p11.2p-1.2p2003 annual average
200410p11.4p-1.4p2004 annual average
200510p11.6p-1.6p2005 annual average
200610p11.9p-1.9p2006 annual average
200715p12.2p+2.8p2007 annual average
200815p12.6p+2.4p2008 annual average
200915p12.9p+2.1p2009 annual average
201015p13.3p+1.7p2010 annual average
201117p13.9p+3.1p2011 annual average
201220p14.3p+5.7p2012 annual average
201320p14.7p+5.3p2013 annual average
201420p14.9p+5.1p2014 annual average
201525p14.9p+10.1p2015 annual average
201625p15.0p+10.0p2016 annual average
201730p15.4p+14.6p2017 annual average
201825p15.8p+9.2p2018 annual average
201930p16.0p+14.0p2019 annual average
202030p16.2p+13.8p2020 annual average
202130p16.6p+13.4p2021 annual average
202230p18.1p+11.9p2022 annual average
202330p19.4p+10.6p2023 annual average
202435p19.9p+15.1p2024 annual average
202535p20.6p+14.4p2025 annual average
202640.5p · checked average21.4p+19.1pAugust 2026

The pecking order

Commodity Index.

Same weight. Questionable priorities.

October 2026 average · 4 supermarkets · 40.5p

Commodity comparisons, highest price first. Freddo uses the average of 4 comparable supermarket prices in the October 2026 snapshot. The priceless row is a joke, outside the numeric ranking.
Item£ / kg
1. LobsterWhole, shell-on · offer£26.72/kg
2. Freddo4-shop average · 40.5p / 18g£22.50/kg
3. Cadbury Dairy Milk110g bar · Tesco£16.82/kg
4. LithiumCommodity quote£15.01/kg
5. CopperBright wire · scrap£8.40/kg
My father’s approvalStill waiting.Priceless

Pricier than lithium. Still cheaper than lobster.

About 2.7× the price of scrap copper by weight.
Show the maths and sources

One eligible 18g single-bar price per supermarket in this snapshot: 50p + 45p + 35p + 32p. Their unweighted average is 40.50p; 40.50p ÷ 18g × 10 = £22.50 per kg. Calculations use the unrounded average. Asda Express (reported in-store ); Sainsbury’s (checked ); Tesco (checked ); ASDA (checked ). Public offers and the Asda Express reader report are included. Multipacks, loyalty-only offers and prices outside the snapshot window are excluded.

Whole cooked lobster reference: Waitrose , checked October 2026. Waitrose reduced-to-clear price: £9.35 for a 350g whole cooked Canadian lobster, previously £12.50, with displayed unit price £26.72/kg. Add-to-trolley enabled. Includes shell; not edible meat alone. Delivery excluded. Checked within 48 hours of the snapshot cut-off; current prices may differ.

Cadbury Dairy Milk 110g reference: Tesco , checked October 2026. Tesco public standard price: £1.85 for 110g, with a displayed unit price of £16.82/kg. Add-to-basket enabled. Online prices may vary by location. Checked within 48 hours of the snapshot cut-off; current prices may differ.

Lithium reference: Daily Metal Price , checked September 2026. Published GBP quote for 15 September 2026. The provider tracks lithium carbonate, not pure lithium metal. This is a commodity reference, not a retail purchase price. The earlier £15.31 quote was dated 14 September. What this quote measures .

Bright copper wire (scrap) reference: Alveronix , checked September 2026. Indicative scrap buying rate, subject to grading. A retail chocolate price versus a scrap buying price, for perspective; not a copper retail or exchange quote.

These are dated reference prices for perspective, not live feeds or interchangeable products. Eligibility was checked at the snapshot cut-off: commodity quotes within 30 days, retail prices and offers within 48 hours. Current prices may differ.

The supermarket price watch

The leaderboard of shame

October 2026 snapshot

Saved October 2026 page observations. This static snapshot does not update automatically. Single-bar prices include public offers and reader-reported in-store prices recorded within 48 hours of the snapshot.

Highest price first · original milk-chocolate Freddo, 18g
Rank / supermarketOne FreddoPer 100gChecked / reported
1Asda ExpressReported in-store · branch not supplied
View photo 📷
Cadbury Freddo 18G shelf label showing 50P beneath the Freddo display.
Reader-supplied photo. Reported 8 October 2026. Tap to view full-size.
Top of the shame tableReported 		50pFirst observation£2.78
2Sainsbury’s Checked 45pNo change£2.50
3Tesco Checked 35pNo change£1.94
4ASDA Checked 32pOffer price−2p since last check£1.78

Morrisons Multipack only · not rankedLast observed: £1.00 for 4 × 18g · 25p per bar · £1.39 per 100g · promotional price ·

Public online prices without a delivery postcode, plus a reader-reported Asda Express in-store price. Branch and local prices may differ. Public offers and the Asda Express report enter the ranking and average. The report describes one store, not a chain-wide price. Multipacks and loyalty-only offers are excluded. The 2026 chart point uses the eligible-shop average; earlier points are approximate historical records.

The nation has thoughts

Have your say.

Spotted a Freddo price, remember the 10p days, or have a question? We’d love to hear it.

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250%Saved historical series growth since 1995
10pThe good old days
35pHighest historical record

The method behind the madness

Same frog. Two very different prices.

We start with a 10p Freddo in 1995 and ask what it would cost if its price had risen in line with the UK Consumer Prices Index (CPI).

10p × comparison CPI ÷ 1995 CPI

Completed years use annual average CPI. For 2026, we use August 2026, the latest monthly figure in our saved snapshot—not a full-year average. Calculations use unrounded values; displayed comparisons are rounded to 0.1p.

Historical Freddo prices are approximate. The inflation line shows what a 10p Freddo would cost if its price had followed UK inflation.

Source: ONS CPI all items, D7BT

CPI snapshot: September 2026 · Updated manually